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Specialty cake atelier · Est. 2018

Malaysia’s 1st
watermelon
cake.

Hand-built in Bangsar since 2018. 11 recipe trials to get the sponge right. 2,400+ cakes shipped last year.

Made by hand. Never by halves.
Real fruit. Real cream. Really good cake.Small batches. Big feelings.From Bangsar, with love.

A slice of something good.

Six cakes. No filler. Each one has a reason to be here.

Baked to order · 7 inch

A few things we won’t compromise.

01/06

Fruit, not fiction.

A watermelon cake should taste like watermelon. Not pink food dye. Real fruit is where we start, and where we stay.

02/06

Eleven trials. One recipe.

We trial a recipe eleven times before it goes on the menu. If it isn’t quite right, it isn’t quite ready.

03/06

No fondant. Ever.

Cakes are built to be eaten, not just photographed. Every layer should earn its place on your fork.

04/06

Paris-trained. Malaysian at heart.

Our pastry chef trained in Paris. Our palate is Malaysian. Technique travels; a sense of home stays with you.

05/06

Good things take their time.

Pre-order by Wednesday for the weekend. A proper cake needs care, not a shortcut.

06/06

Forty cakes. That’s all.

We bake 40 cakes a week. That’s the ceiling. On purpose. Small enough to put our hands on every one.

Your next good occasion.

01

Find your cake.

Browse the catalogue. Follow your appetite. There’s no wrong answer.

02

Make it official.

Order via Oddle and pay a deposit. Pre-order by Wednesday for the weekend.

03Enjoy.

We’ll see you in Bangsar.

Collect your cake Friday–Sunday, 11am–6pm. The rest is a reason to celebrate.

A birthday. A Tuesday. Just because.

Order via Oddle

Not a factory. A feeling.

“A watermelon cake should taste like watermelon.”The idea that started it all

In 2018, it began in a home kitchen in Bangsar. A simple question, a stubborn idea, and a watermelon on the counter.

Could a cake feel as fresh as the fruit itself? The answer wasn’t in more sugar or another decoration. It was in the balance: light sponge, delicate cream, and a generous layer of real watermelon. Eleven trials later, something clicked.

That same curiosity still guides the atelier. Familiar Malaysian flavours meet a pastry chef’s Parisian training. Pandan, lychee, rose, and pistachio are chosen for what they bring to a bite, never just how they look on a menu.

Today, we make forty cakes a week. Still by hand, still in Bangsar, and still with the belief that the best things don’t need to be made bigger. Just better.

Naj & Belle

A little corner of Bangsar.

Come for a cake. Stay a little.

Bangsar,
Kuala Lumpur.

Full atelier address to be confirmed.

Cake collection
Friday–Sunday, 11am–6pm
Say hello
@najnbelle
WhatsApp orders
Contact number to be confirmed
Order online with Oddle